This should be the age of personalisation, where companies send communications that are both personal and personalised to each of their customers, as appropriate. One of my favourite ways of doing that is using Personality Insights Service (some may know of it by its previous name of Watson User Modeling), a service that allows you […]
I confess that when the IBM + Twitter partnership was announced a few weeks ago I wasn’t quite sure what was new. We’ve been talking to clients for a while now about the value of social media data and using Twitter as a data source. But after a call with the IBM lead for said […]
Well, Andy Murray going out was a bit of a shock. I’m still quite sad about it. Having said, that, both Andy and Nadal getting knocked out earlier than expected does make it rather exciting too. When I heard what happened I immediately went to the Wimbledon Slamtracker to see what the keys to the match […]
samoore's musings 