What’s so special about the IBM + Twitter announcement?

I confess that when the IBM + Twitter partnership was announced a few weeks ago I wasn’t quite sure what was new. We’ve been talking to clients for a while now about the value of social media data and using Twitter as a data source. But after a call with the IBM lead for said […]

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It was in the keys

Well, Andy Murray going out was a bit of a shock. I’m still quite sad about it. Having said, that, both Andy and Nadal getting knocked out earlier than expected does make it rather exciting too. When I heard what happened I immediately went to the Wimbledon Slamtracker to see what the keys to the match […]

Making Wimbledon Relevant

In a previous post I was thinking about some of the exciting things we do with Wimbledon, and I thought it might be useful to add some practical applications of social and analytics in other industries. I’m not going to talk about Big Data. If I’m honest I don’t really like the term. To me […]