Social Marketing Matters (Part 2 of 2)

So… the lessons from the IBM Marketing Matters event for local charities continue now (sorry for the delay to anyone who’s been waiting for this with bated breath). To quote that BBC programme I’ve rather enjoyed lately – “The Honourable Woman” – who do you trust?  We do entrust (some of) our staff to talk […]

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Social Marketing Matters (Part 1)

IBM’s a big fan of Corporate Social Responsibility (see our 2013 report) effots, but even if the company I work for wasn’t such a fan I still would be. Yesterday we ran a social media workshop, called Marketing Matters, for charities local to Edinburgh.  It’s run in locations around the UK by various volunteers, and […]