Don’t be a virus

This should be the age of personalisation, where companies send communications that are both personal and personalised to each of their customers, as appropriate. One of my favourite ways of doing that is using  Personality Insights Service (some may know of it by its previous name of Watson User Modeling), a service that allows you […]

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Making Wimbledon Relevant

In a previous post I was thinking about some of the exciting things we do with Wimbledon, and I thought it might be useful to add some practical applications of social and analytics in other industries. I’m not going to talk about Big Data. If I’m honest I don’t really like the term. To me […]