What’s so special about the IBM + Twitter announcement?

I confess that when the IBM + Twitter partnership was announced a few weeks ago I wasn’t quite sure what was new. We’ve been talking to clients for a while now about the value of social media data and using Twitter as a data source. But after a call with the IBM lead for said […]

Advertisement

Social Marketing Matters (Part 2 of 2)

So… the lessons from the IBM Marketing Matters event for local charities continue now (sorry for the delay to anyone who’s been waiting for this with bated breath). To quote that BBC programme I’ve rather enjoyed lately – “The Honourable Woman” – who do you trust?  We do entrust (some of) our staff to talk […]

Social Marketing Matters (Part 1)

IBM’s a big fan of Corporate Social Responsibility (see our 2013 report) effots, but even if the company I work for wasn’t such a fan I still would be. Yesterday we ran a social media workshop, called Marketing Matters, for charities local to Edinburgh.  It’s run in locations around the UK by various volunteers, and […]

Why has social technology worked?

Today I had the honour of talking at Dundee’s Women in Science festival.  I had picked the subject “What is the Millenial Virtuous Cycle?… and other social impacts”, with the “Millenial Virtuous Cycle” being a rather interesting cycle of innovation being predicted by IBM Research in this year’s Global Technology Outlook (link to 2013’s report) […]