Monthly Archives: July 2014

It was in the keys

Well, Andy Murray going out was a bit of a shock. I’m still quite sad about it. Having said, that, both Andy and Nadal getting knocked out earlier than expected does make it rather exciting too.

When I heard what happened I immediately went to the Wimbledon Slamtracker to see what the keys to the match had to say about it.

The IBM Keys to the Match system – which is part of SlamTracker – runs an analysis of both competitors’ historical head-to-head match-ups, as well as statistics against comparable player styles.  This allows it to determine what the data indicates each player must do to do well in the match. It does this using predictive analytics based on 8 years of grand slam data and 41 million data points.

SlamTracker said that Andy had to win more than 29% of first serve return points; and he didn’t.

It’s all in the keys.

(There’s a good article in Yahoo about it here.)

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Social is Changing the Future

The believers will read this blog post title and respond “well, duh” and the cynics will say “really? Are you sure?”

Yes, I’m sure.

As I’ve mentioned in a couple of blog posts recently, I was fortunate enough to have the opportunity to talk about how Social is Changing the Future to an audience made up mostly of students at the TEDxUniversityofStrathclyde back in May.  What bemused me is that underlying all our talks – without any of us conferring in advance – were principles of social.

After a brief introduction about social not going away I focus on how social enables hypersonalisation so that we are sold to (putting it bluntly) in a much more relevant way.  I then follow up with how social behaviours are now enabling a new approach to trying out new ideas, and that failure may be an option in a way we perhaps had not predicted.  The whole thing is about 10 minutes long.

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