The believers will read this blog post title and respond “well, duh” and the cynics will say “really? Are you sure?”

Yes, I’m sure.

As I’ve mentioned in a couple of blog posts recently, I was fortunate enough to have the opportunity to talk about how Social is Changing the Future to an audience made up mostly of students at the TEDxUniversityofStrathclyde back in May.  What bemused me is that underlying all our talks – without any of us conferring in advance – were principles of social.

After a brief introduction about social not going away I focus on how social enables hypersonalisation so that we are sold to (putting it bluntly) in a much more relevant way.  I then follow up with how social behaviours are now enabling a new approach to trying out new ideas, and that failure may be an option in a way we perhaps had not predicted.  The whole thing is about 10 minutes long.