What’s so special about the IBM + Twitter announcement?

I confess that when the IBM + Twitter partnership was announced a few weeks ago I wasn’t quite sure what was new. We’ve been talking to clients for a while now about the value of social media data and using Twitter as a data source. But after a call with the IBM lead for said […]

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Social Marketing Matters (Part 2 of 2)

So… the lessons from the IBM Marketing Matters event for local charities continue now (sorry for the delay to anyone who’s been waiting for this with bated breath). To quote that BBC programme I’ve rather enjoyed lately – “The Honourable Woman” – who do you trust?  We do entrust (some of) our staff to talk […]

Social Marketing Matters (Part 1)

IBM’s a big fan of Corporate Social Responsibility (see our 2013 report) effots, but even if the company I work for wasn’t such a fan I still would be. Yesterday we ran a social media workshop, called Marketing Matters, for charities local to Edinburgh.  It’s run in locations around the UK by various volunteers, and […]

Social is Changing the Future

The believers will read this blog post title and respond “well, duh” and the cynics will say “really? Are you sure?” Yes, I’m sure. As I’ve mentioned in a couple of blog posts recently, I was fortunate enough to have the opportunity to talk about how Social is Changing the Future to an audience made […]

Making Wimbledon Relevant

In a previous post I was thinking about some of the exciting things we do with Wimbledon, and I thought it might be useful to add some practical applications of social and analytics in other industries. I’m not going to talk about Big Data. If I’m honest I don’t really like the term. To me […]