My current job title is “Technical Leader for Digital Engagement” and, although the Technical Leader role has me perfoming a little like a CTO, the “Digital Engagement” part is to some just a collection of buzzwords. Nevertheless, we picked that title for a really good reason. So, what is “Digital Engagement”? Jasper Visser and Jim […]
I confess that when the IBM + Twitter partnership was announced a few weeks ago I wasn’t quite sure what was new. We’ve been talking to clients for a while now about the value of social media data and using Twitter as a data source. But after a call with the IBM lead for said […]
So… the lessons from the IBM Marketing Matters event for local charities continue now (sorry for the delay to anyone who’s been waiting for this with bated breath). To quote that BBC programme I’ve rather enjoyed lately – “The Honourable Woman” – who do you trust? We do entrust (some of) our staff to talk […]
IBM’s a big fan of Corporate Social Responsibility (see our 2013 report) effots, but even if the company I work for wasn’t such a fan I still would be. Yesterday we ran a social media workshop, called Marketing Matters, for charities local to Edinburgh. It’s run in locations around the UK by various volunteers, and […]
The believers will read this blog post title and respond “well, duh” and the cynics will say “really? Are you sure?” Yes, I’m sure. As I’ve mentioned in a couple of blog posts recently, I was fortunate enough to have the opportunity to talk about how Social is Changing the Future to an audience made […]
In a previous post I was thinking about some of the exciting things we do with Wimbledon, and I thought it might be useful to add some practical applications of social and analytics in other industries. I’m not going to talk about Big Data. If I’m honest I don’t really like the term. To me […]
In the last fortnight IBM’s Wimbledon in a Box tour has been in Scotland. To jazz things up a little we’ve created our own version of Pharrell’s “Happy”. It’s ridiculous and hilarious.
I always think that everyone like’s a birthday and then I’m reminded that there are one or two who would rather forget. Well, even if you don’t IBM does like a birthday. We celebrated our Centennial a couple of years ago (see this video of all our achievements during that time), and now we’re delighted […]
I think we need to change our vocabulary. I remember being on a course focused on finances and we were encouraged not to say “CapEx” and “OpeEx” but instead their full phrases “Capital Expenditure” and “Operating Expenditure” so that we would really focus on what they meant. So while we keep using the phrase “B2C” […]
Today I had the honour of talking at Dundee’s Women in Science festival. I had picked the subject “What is the Millenial Virtuous Cycle?… and other social impacts”, with the “Millenial Virtuous Cycle” being a rather interesting cycle of innovation being predicted by IBM Research in this year’s Global Technology Outlook (link to 2013’s report) […]
samoore's musings 