What does one do with a Barbie?

Today I had the privilege of chairing a panel at the Women of Silicon Roundabout in London.  Our focus was “Closing the Gender Gap”. We started with a discussion on targets versus quotas.  The panel appeared to be in agreement that quotas – a government requirement that organisations comply to a certain number/percentage of women, […]

Don’t be a virus

This should be the age of personalisation, where companies send communications that are both personal and personalised to each of their customers, as appropriate. One of my favourite ways of doing that is using  Personality Insights Service (some may know of it by its previous name of Watson User Modeling), a service that allows you […]

Social Marketing Matters (Part 2 of 2)

So… the lessons from the IBM Marketing Matters event for local charities continue now (sorry for the delay to anyone who’s been waiting for this with bated breath). To quote that BBC programme I’ve rather enjoyed lately – “The Honourable Woman” – who do you trust?  We do entrust (some of) our staff to talk […]

Social Marketing Matters (Part 1)

IBM’s a big fan of Corporate Social Responsibility (see our 2013 report) effots, but even if the company I work for wasn’t such a fan I still would be. Yesterday we ran a social media workshop, called Marketing Matters, for charities local to Edinburgh.  It’s run in locations around the UK by various volunteers, and […]

It was in the keys

Well, Andy Murray going out was a bit of a shock. I’m still quite sad about it. Having said, that, both Andy and Nadal getting knocked out earlier than expected does make it rather exciting too. When I heard what happened I immediately went to the Wimbledon Slamtracker to see what the keys to the match […]

Social is Changing the Future

The believers will read this blog post title and respond “well, duh” and the cynics will say “really? Are you sure?” Yes, I’m sure. As I’ve mentioned in a couple of blog posts recently, I was fortunate enough to have the opportunity to talk about how Social is Changing the Future to an audience made […]

Making Wimbledon Relevant

In a previous post I was thinking about some of the exciting things we do with Wimbledon, and I thought it might be useful to add some practical applications of social and analytics in other industries. I’m not going to talk about Big Data. If I’m honest I don’t really like the term. To me […]